Updated: May 20
Video content is more important than ever before. According to Outbrain, 87% of online markets are currently using video content—and it’s for a good reason. Including a video on your website’s homepage comes with many significant benefits.
1. Videos Improve Your Search Engine Ranking
Did you know that, according to Insivia, a website with a video is 53 times more likely to show up on the front page of Google? Adding a video to your website could make the difference between a daily stream of high traffic and finding yourself sinking to the bottom of Google search results.
2. Videos Increase Organic Search Traffic
Organic search traffic can be very hard to improve, especially with recent changes made to Google’s layout design. This is where adding a video comes into play: according to research done by Conversion XL, adding a video has been shown to increase organic search traffic by about 157%!
3. Videos Increase conversion rates
Conversion rates can be difficult to increase—especially in a world where there is ever-increasing competition for business and even a user’s attention span. According to Unbounce, websites which have a video on the homepage have been shown to increase the conversion rate by up to 80%.
This boosted conversion rate may be related to the fact that, according to Wistia, people spend about 2.6 the time on websites with videos compared to websites with no videos. This increased times means increased sales—and increased profit.
4. From your website to Social Media
According to Smallbiztrends, a video will generate about 12 times as many shares as text or images combined. This means that if your home page has a video, people are more likely to share it on Twitter, Facebook, and so on. An increase in social media sharing can increase your website traffic and consequently, conversion.
If you want to improve your website’s traffic, conversion rate and overall success, then you must consider adding a video to your homepage.